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Important Tips for Grassroots Activities

Grassroots activities are becoming an increasingly important part of the lobbying process. The most effective tool for grassroots activities is for business people to get to know the legislator for the area where their business is located. Call the legislator’s district office and either meet at their person’s office or invite them to your business. Don’t try to meet in Sacramento. This tip sheet is not to discourage you from writing your elected officials, only to add a tactic we know to be a strong method of having your voice heard.

The idea is to have a small, friendly conversation. Explain in layman’s language how you operate. Work into the conversation some of your concerns that involve government, such as overtime pay, workers’ compensation, health care, air quality management district requirements, etc. You should, of course, bring up any concerns that relate specifically to your local jurisdiction. Discuss how they affect your business, and how they hurt you and the consumer.

Legislators get out in the community to attend various functions such as nonprofit fundraisers, community planning forums, and the like. If you serve on any volunteer boards in your community, take advantage of the opportunity to get to know any legislators who participate, as well as city council members and school board members. There is a good chance that they will eventually wind up in the Legislature, particularly now that we have term limits.

You should mention that you are a member of HPBA. However, the meeting should not be set up or sponsored by the association. The idea is that you are local business-people with concerns or problems, and want to get know your legislator.

As issues come up from time to time, we will ask you to contact your Assembly Member or Senator to express your views. These contacts can be the key to passing or defeating legislation affecting your ability to operate your business and make a living. Grassroots lobbying of a legislator is greatly enhanced if the legislator is already familiar with your business and your industry and has a personal relationship with you.

The following are some general guidelines for all grassroots contacts:

1. Express your specific interests and explain how the bill or problem affects you. Economic interests and your ability to employ people are very important to the legislator. Legislators like to deal in concrete problems, not generalities.

2. Don’t threaten that you won’t vote for the legislator if he or she doesn’t do what you want. However, don’t be shy in expressing how important the issue is to you and how much you would like the legislator’s support.

3. Never discuss making a campaign contribution in connection with legislative activity.

4. Always be polite to the legislator and his or her staff. You want to leave a positive and professional impression.